I need one good comment of what I did correctly on my paper

With designing and distributing a new product line of pet foods, Wild Foods are likely to thrive in growing in the marketplace and profits. Wild Foods marketing already has an advantage of good packaging, pricing, communication, and association with other business partners. Additionally, the company has grown with each product at a time to ensure the customers receive a high quality of goods. For example, the marketing managers promise a guarantee that the ingredients are healthy and will not harm the environment in each product. Also, Wild Foods have received good feedback from potential pet owner customers that they are excited about the newly developed product line. "Benefits and advantages that seem so obvious to the experts that the team believes the product will sell itself" (Iacobucci, 2018). I agree with the assumptions made in that they already exceed expectations with the current product line and services.

In the top-down strategy for the new product, I would have some marketing questions before the pre-launching of the cat food product line in six months and the dog food product line in a year. One question is "What will make the customers choose the new pet food products over others who offer healthier ingredients?" Second, "With the higher quality of the product, how will the pricing compare competitively and economically within the marketplace?" Third, "What communication strategy will we implement to promote the new product line?" Lastly, "How will customers find and purchase the new cat food product? Will the brand be available in retail stores or exclusively online?"

Furthermore, marketing research that should be used when addressing is the product life cycle to describe the evolution and duration of the product in the marketplace. First, the product life cycle approach focuses on the marketed introduction with marketplace heavy spending. Second, market growth of where customer awareness is the strongest. Third, market maturity is advertising the brand's advantages and is a reminder for segmented customers on why they should buy the cat food product. Fourth, market decline for replacing enhancing the older product with a newer ingredient pet food product. After the product life cycle data has been analyzed, the marketing can address, adapt, and enhance the strengths and weaknesses in the new pet food product line.