I need one good comment of what I did correctly on my paper In the company's projection of their product line's likely success, what assumptions do you believe they've made, and do you agree with all of them The first assumption that they have made is that they will have a lot of support from the channel partners and that their strengths of packaging, communications and pricing will be a good starting point for their new product line I do think this is a good thought, because the packaging and distributing part of the product line will not be much different than their current operations and would be easy to transition into They are also assuming that their customers will love the new product because of the contents of their cat food I do not necessarily agree with this, and think they should test their concept and survey customers to see if that is in fact something they would want to feed to their pets The main concern with using animals such as mice and pigeons is that they commonly carry diseases, and could make the customer or their pet sick What kinds of pre launch marketing questions, about any of the 4Ps, do you have The main question would be about the product and whether the ingredients for their cat food are quality flavors or if they are safe for a cat's consumption I would also want to make sure they have a practical place to sell to They would have to make sure that pet stores or retail stores like Petco or Walmart would purchase their product They should not just assume that every store would pick up their new product line What kinds of marketing research would you suggest for them to address your concerns I would suggest that they research what safety issues there are with making cat food with wild animals such as rats and pigeons Their focus should be to make sure they are producing a safe product for cats After that, I would say they should take surveys from cat owners (assuming they get positive results from using rats and pigeons) and figure out if they would still prefer to use Wild Foods over other brands Even if it is safe, just the thought of feeding your cat mice or birds might scare some customers away

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Posted on Sep 13, 2024

I need one good comment of what I did correctly on my paper In the company's projection of their product line's likely success, what assumptions

I need one good comment of what I did correctly on my paper

In the company's projection of their product line's likely success, what assumptions do you believe they've made, and do you agree with all of them?

The first assumption that they have made is that they will have a lot of support from the channel partners and that their strengths of packaging, communications and pricing will be a good starting point for their new product line.I do think this is a good thought, because the packaging and distributing part of the product line will not be much different than their current operations and would be easy to transition into.They are also assuming that their customers will love the new product because of the contents of their cat food.I do not necessarily agree with this, and think they should test their concept and survey customers to see if that is in fact something they would want to feed to their pets.The main concern with using animals such as mice and pigeons is that they commonly carry diseases, and could make the customer or their pet sick.

What kinds of pre-launch marketing questions, about any of the 4Ps, do you have?

The main question would be about the product and whether the ingredients for their cat food are quality flavors or if they are safe for a cat's consumption.I would also want to make sure they have a practical place to sell to.They would have to make sure that pet stores or retail stores like Petco or Walmart would purchase their product.They should not just assume that every store would pick up their new product line.

What kinds of marketing research would you suggest for them to address your concerns?

I would suggest that they research what safety issues there are with making cat food with wild animals such as rats and pigeons.Their focus should be to make sure they are producing a safe product for cats.After that, I would say they should take surveys from cat owners (assuming they get positive results from using rats and pigeons) and figure out if they would still prefer to use Wild Foods over other brands.Even if it is safe, just the thought of feeding your cat mice or birds might scare some customers away.