I need one good comment on my paper of all the thing that I did right

The positions in the marketplace, I would say if you had to compare the price, freshness and health, Chipotle would be on the more expensive side but on the healthier side as well.McDonald's is more convenient as it is a fast food and less expensive but doesn't rank too high on the healthiest meal part.McDonald's serves greasy fried food as Chipotle serves fresh food that is geared toward protien and the freshness of it.With that said I would put Chipotle in the cell between the expensive but healthy food (top right) and McDonald's on the bottom left as the inexpensive but not healthy option.

In my mind I do not believe these two chains would see each other as a competitive threat to each other but then I could.McDonald's advertises everywhere, so they are well known and you also see them everywhere you go.Sometimes you will see McDonald's blocks from each other.Chipotle on the other hand, is not widely known and you do not see them everywhere as you do McDonald's.With that said, I would see the competitiveness through wanting a healthier option versus a quick option.

I think for McDonald's to make it's business profitability even stronger, I would say the need to market healthier options, not fried foods and offer more than two salads.Chipotle, would just need to market how fresh the food is and that it is bought locally.They strive on buying local (as I get email from them) and maybe have more options for kids.Not all kids like burritos or a healthy salad.If the two could combine a few items and make it more user friendly for all ages with same health options/benefits would make a profitable company.