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O True False 30. Manufactures in the sales-orientation stage typically focus on sales promotion to sell their ev increasing output, * (1 Point) True False MacBook DD F10True False 31. To help employees deal with ethical issues, some companies are creating a position for a full- time ethics officer, who will give advice to senior management and respond to the complaints and questions at all levels. * (1 Point) True False MacBook DII DD F 8 F9 F1032. The sales- orientation stage was characterized by: * (1 Point) A heavy reliance on promotion activity to sell the product A heavy reliance on product quality and quantity A heavy reliance on the price the products being exchanged A heavy reliance on satisfying customer needs and wants 33. Every organization that wants to prosper must be market-oriented. * (1 Point) MacBook DII DD F5 F6 F7 F8 F9 F 10A heavy reliance on the price the products being exchanged A heavy reliance on satisfying customer needs and wants 33. Every organization that wants to prosper must be market-oriented. * (1 Point) True False 21 Ethicc are * MacBook 80 DII DD F4 F5 F6 F7 DO F8 F934. Ethics are: * B (1 Point) The standards of behavior generally accepted by a society The standard of behavior generally accepted by the marketers The minimum rules a society agrees to follow All of the above 35. A target market refers to a market segment at which a firm direct it (1 Point)The minimum rules a society agrees to follow All of the above 35. A target market refers to a market segment at which a firm direct its marketing program. * (1 Point) True False 36. The basic factor separating consumer products and business is: * MacBook36. The basic factor separating consumer products and business is: * (1 Point) Whether or not the product will be used in the manufacture of another product Whether the product is sold by a wholesaler or a retailer Whether the product is sold in a direct or in an indirect channel of distribution The ultimate use intended for the product in its present form The cost of the product 37. According to marketing definition customer wants must be organized and satisfied. * MacBookThe ultimate use intended for the product in its present form The cost of the product 37. According to marketing definition customer wants must be organized and satisfied. * (1 Point) True False 38. One of the disadvantages of reciprocity arrangements are: * (1 Point) O When a firm fails to pursue objectives that maximize profits moral of both the sales force and the purchasing department may sufferO False 38. One of the disadvantages of reciprocity arrangements are: * (1 Point) O When a firm fails to pursue objectives that maximize profits moral of both the sales force and the purchasing department may suffer O When a firm succeeds to pursue objectives that minimize costs, moral of both the sales force and purchasing development may suffer When a firm succeeds to pursue objectives that minimize costs, moral of both the sales force and purchasing development may suffer Nothing of the above 20 Companion MacBookNothing of the above 39. Companies should never reward their salespeople for ethical behavior. * (1 Point) True False 40. The essence of market segmentation Is: * (1 Point) The members of each group are different with respect to the factors that influence demand MacBookFalse 40. The essence of market segmentation Is: * (1 Point) The members of each group are different with respect to the factors that influence demand The members of each group are similar with respect to the factors that influence demand The members of each group are similar with respect to the factors that influence supply All the above 41. The period of negotiation in a business sale is usually much longer than in a consumer transaction because: * MacBookO All the above 41. The period of negotiation in a business sale is usually much longer than in a consumer transaction because: * (1 Point) The fewer number of executives participating in the buying decision The small amount of the money involved The customization of the product to meet the buyers need First and second choices Second and third choices MacBook