I need serious help here please

[Insert your business logo]

[Enter your business name]

Business plan

Date:Select a date

[Use the italicised guidance throughout this template for help completing your business plan. You may wish to remove this text before you finalise your plan.]

Key Details

Registration Details

[Find out about business registrations and choosing a business structure.]

Business name Registered or proposed name.
State registered in	Select state/territory
Registrations, Llicences and/or Ppermits required	[Examples: AUSactive, Council permits for your region, licensed program provider fees]

Contact Details

Name
Phone
Mobile
Email
Address

The Business

Business Overview

[Completethis section last so you can summarise informationfrom the rest of your plan.]

Description of my personal training service.

My 'Why?'

[Consider why you want to start your proposed personal training service. Why are you personally invested in this idea?]

The inspiration behind my personal training business.

Goals and Objectives

[Consider why you started this business. Why are you personally invested in this business idea?]

The inspiration behind the business. Why do you want develop your proposed personal training service?

[Use the 'Tab' key to add more rows]

Products and Services

The personal training products and services that I will offer:

Product/service	Description	Unit price (incl. GST)
		$
		$
		$
[Use the 'Tab' key to add more rows]		$

Key people - Sources of Advice and Support

[Sources of advice and support for your business could include a business mentor, your accountant, a valued supplier,or even an industry association.]

External people or organisations that can provide support to me and/or my personal training business.

Support type	Name	Skills and experience
[Example: Accountant.]
[Use the 'Tab' key to add more rows]

Skill and staff retention strategies

[Read aboutdeveloping and maintaining staff skills.]

How we keep our staff working for us and maintain their skills.

The Market

The Problem

[What issues do your potential customers face in the market? Is there a lack of your service type in a particular suburb? Is the product supplied by other businesses expensive?]

The market problem/s that I aim to solve for clients.

The Solution

How my personal training service solves the problem - my unique selling point. This is how I will succeed in the market.

The Target Market

[Not everyone will want your product or service, so make sure you research the market and have a clear picture of who you are targeting. This helps focus your marketing efforts and improve your chances of success. Describe your targeted customers - for example by gender, age, income, location or education.]

The group of clients that I aim to sell my products or services to.

The Competition

The top 3 businesses that I am competing against, what they do well, and not so well. What I will do differently to succeed in the market.

Competitor name	[Example: Sludge International Coffee.]
Strengths	[Example: Low product prices.]
Weaknesses	[Example: Low quality product, unsustainable production.]
What we'll do differently	[Example: We only sell high quality, sustainably produced beans.]

SWOT Analysis

[Learn how to complete a SWOT analysis for your business.]

My business strengths, weaknesses, opportunities and threats.

Strengths What's good about our business.	[Example: Premises are in a high traffic area with good visibility.]
Weaknesses What's not so good about our business.	[Example: The business has no business website and there are high rental costs.]
Opportunities External factors we could take advantage of.	[Example: The market is growing rapidly.]
Threats External factors that could cause problems for us.	[Example: A new competitor could target the same market.]

How I will address each weakness and threat

Advertising and Promotion

[Choose channels that suit your target market. For example, social media use varies across different age groups. Learn about choosing the best channels to communicate with your customers.]

My marketing plan. These are the marketing channels/activities I will use to reach my target clients.

Channel	Used for	Details
Select a channel	[Example: Promotion prior to launch.]	[Example: We'll use regular Facebook posts to promote the product and offer discounts to our first 20 customers.]
Select a channel
Select a channel
Select a channel

Risk Management

Risk assessment

[Learn about types of risk that could affect your business and how to assess and manage risks to your business.]

Risks that could impact my business and what I will do to protect it.

Risk/impact description	Likelihood	What we'll do to reduce this risk
[Example: Pandemic causes closure of our retail outlet.]	Select level	[Example: Strengthen online sales/e-commerce.]
[Example: Computer theft results in loss of financial records.]	Select level	[Example: Use cloud storage for business records.]
	Select level
	Select level
	Select level

Insurance

[If you're not sure what you need, visit our Business insurancepage for more information.]

The insurances that are required for my business (use the dropdown box to select).

Insurance type	Details
Select type
Select type
Select type

Laws to Comply With

[List thelaws that impact on your business includinglaws specific to your industry.]

The Finances

[You may find the Australian Taxation Office's small business benchmarks useful to compare your performance when completing this section.]

Pricing Strategy

[Explain yourpricing strategy and why you chose it.]

How I set prices for my products and services.

Minimum income needed each week:

Price per session:

Minimum number of sessions each week:

Finance Needed

[Delete this section if you aren't seeking finance.]

How much money I need and what it is for.

Sources of Funding

[Describe sources and amounts of funding that your business has received. Include your own investment in your business.]

Forecast Budget

[Createa forecast budget for your proposed personal training service. Use the Forecast Budget template that has been provided for you to enter your forecast income and expenses. Submit this Forecast Budget for marking. On the next page, use your Forecast Budget to enter your monthly forecast income, expenses, and overall profit/loss for a 12-month period.]

Forecast Cashflow

[Use the Forecast Budget template to create a budget for the proposed personal training service. Enter the total monthly income, expenses, profit/loss into the table below]

My forecast cash flow for the next year.

	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
	ie.g.Jan	ie.g.Feb	ie.g.Mar	ie.g.Apr	ie.g.May	ie.g.Jun	ie.g.Jul	ie.g.Aug	ie.g.Sep	ie.g.Oct	ie.g.Nov	ie.g.Dec
Monthly Income	$	$	$	$	$	$	$	$	$	$	$	$
Monthly Expenses	$	$	$	$	$	$	$	$	$	$	$	$
Monthly Profit/Loss	$	$	$	$	$	$	$	$	$	$	$	$

[Insert your business logo]

[Enter your business name]

Business plan

Date:Select a date

[Use the italicised guidance throughout this template for help completing your business plan. You may wish to remove this text before you finalise your plan.]

Key Details

Registration Details

[Find out about business registrations and choosing a business structure.]

Business name Registered or proposed name.
State registered in	Select state/territory
Registrations, Llicences and/or Ppermits required	[Examples: AUSactive, Council permits for your region, licensed program provider fees]

Contact Details

Name
Phone
Mobile
Email
Address

The Business

Business Overview

[Completethis section last so you can summarise informationfrom the rest of your plan.]

Description of my personal training service.

My 'Why?'

[Consider why you want to start your proposed personal training service. Why are you personally invested in this idea?]

The inspiration behind my personal training business.

Goals and Objectives

[Consider why you started this business. Why are you personally invested in this business idea?]

The inspiration behind the business. Why do you want develop your proposed personal training service?

[Use the 'Tab' key to add more rows]

Products and Services

The personal training products and services that I will offer:

Product/service	Description	Unit price (incl. GST)
		$
		$
		$
[Use the 'Tab' key to add more rows]		$

Key people - Sources of Advice and Support

[Sources of advice and support for your business could include a business mentor, your accountant, a valued supplier,or even an industry association.]

External people or organisations that can provide support to me and/or my personal training business.

Support type	Name	Skills and experience
[Example: Accountant.]
[Use the 'Tab' key to add more rows]

Skill and staff retention strategies

[Read aboutdeveloping and maintaining staff skills.]

How we keep our staff working for us and maintain their skills.

The Market

The Problem

[What issues do your potential customers face in the market? Is there a lack of your service type in a particular suburb? Is the product supplied by other businesses expensive?]

The market problem/s that I aim to solve for clients.

The Solution

How my personal training service solves the problem - my unique selling point. This is how I will succeed in the market.

The Target Market

[Not everyone will want your product or service, so make sure you research the market and have a clear picture of who you are targeting. This helps focus your marketing efforts and improve your chances of success. Describe your targeted customers - for example by gender, age, income, location or education.]

The group of clients that I aim to sell my products or services to.

The Competition

The top 3 businesses that I am competing against, what they do well, and not so well. What I will do differently to succeed in the market.

Competitor name	[Example: Sludge International Coffee.]
Strengths	[Example: Low product prices.]
Weaknesses	[Example: Low quality product, unsustainable production.]
What we'll do differently	[Example: We only sell high quality, sustainably produced beans.]

SWOT Analysis

My business strengths, weaknesses, opportunities and threats.

Strengths What's good about our business.	[Example: Premises are in a high traffic area with good visibility.]
Weaknesses What's not so good about our business.	[Example: The business has no business website and there are high rental costs.]
Opportunities External factors we could take advantage of.	[Example: The market is growing rapidly.]
Threats External factors that could cause problems for us.	[Example: A new competitor could target the same market.]

How I will address each weakness and threat

Advertising and Promotion

[Choose channels that suit your target market. For example, social media use varies across different age groups. Learn about choosing the best channels to communicate with your customers.]

My marketing plan. These are the marketing channels/activities I will use to reach my target clients.

Channel	Used for	Details
Select a channel	[Example: Promotion prior to launch.]	[Example: We'll use regular Facebook posts to promote the product and offer discounts to our first 20 customers.]
Select a channel
Select a channel
Select a channel

Risk Management

Risk assessment

[Learn about types of risk that could affect your business and how to assess and manage risks to your business.]

Risks that could impact my business and what I will do to protect it.

Risk/impact description	Likelihood	What we'll do to reduce this risk
[Example: Pandemic causes closure of our retail outlet.]	Select level	[Example: Strengthen online sales/e-commerce.]
[Example: Computer theft results in loss of financial records.]	Select level	[Example: Use cloud storage for business records.]
	Select level
	Select level
	Select level

Insurance

[If you're not sure what you need, visit our Business insurancepage for more information.]

The insurances that are required for my business (use the dropdown box to select).

Insurance type	Details
Select type
Select type
Select type

Laws to Comply With

[List thelaws that impact on your business includinglaws specific to your industry.]

The Finances

[You may find the Australian Taxation Office's small business benchmarks useful to compare your performance when completing this section.]

Pricing Strategy

[Explain yourpricing strategy and why you chose it.]

How I set prices for my products and services.

Minimum income needed each week:

Price per session:

Minimum number of sessions each week:

Finance Needed

[Delete this section if you aren't seeking finance.]

How much money I need and what it is for.

Sources of Funding

[Describesources and amounts of funding that your business has received. Include your own investment in your business.]

Forecast Budget

[Createa forecast budget for your proposed personal training service. Use the Forecast Budget template that has been provided for you to enter your forecast income and expenses. Submit this Forecast Budget for marking. On the next page, use your Forecast Budget to enter your monthly forecast income, expenses, and overall profit/loss for a 12-month period.]

Forecast Cashflow

[Use the Forecast Budget template tocreate a budget for the proposed personal training service. Enter the total monthly income, expenses, profit/loss into the table below]

My forecast cash flow for the next year.

	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
	ie.g.Jan	ie.g.Feb	ie.g.Mar	ie.g.Apr	ie.g.May	ie.g.Jun	ie.g.Jul	ie.g.Aug	ie.g.Sep	ie.g.Oct	ie.g.Nov	ie.g.Dec
Monthly Income	$	$	$	$	$	$	$	$	$	$	$	$
Monthly Expenses	$	$	$	$	$	$	$	$	$	$	$	$
Monthly Profit/Loss	$	$	$	$	$	$	$	$	$	$	$	$