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I need some direction with the following scenario: Reviewing the firm's books and the overall market for the product, you have calculated that the price
I need some direction with the following scenario:
Reviewing the firm's books and the overall market for the product, you have calculated that the price elasticity of demand for the firm's product is -1.05.
Based on your calculation:
A. What advice will you give regarding the proposed price increase, and how will
you explain your advice so the firm's leadership understands the rationale of
your advice?
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