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I need someone to answer quickly. I have 10 mins left until submission Answer these multiple choice questions please: Question 1 A fashion (luxury night

I need someone to answer quickly. I have 10 mins left until submission

Answer these multiple choice questions please:

Question 1

A fashion (luxury night dress) company might run an ad showing a woman sitting home alone on a Saturday night because she did not wear its night dress. The message this conveys is that she could have avoided this outcome if only she had used the specific night dress. This adverting is referred to ------- .

Extinction

Punishment

Positive reinforcement

Negative reinforcement

Question 2

Which type of need is not relevant to consumer behavior:

Question 2 options:

Need for Affiliation

Need for Achievement

Need for success

Need for Power

Question 3

The minimum amount of stimulation a person can detect on a given sensory channel is referred to:

Question 3 options:

Sensory Threshold

Absolute Threshold

Differential Threshold

All of them

Question 4

The meaning that individuals assign to a stimulus depends on the -------, to which they assign it!

Question 4 options:

Schema

Set of Values and Norms

Set of Beliefs

All of them

Question 5

The process of acquiring information and storing it over time so that it will be available when we need it. It is called:

Question 5 options:

Decoding Stage

Memory

Learning

Encoding Stage

Question 6

The perception of a brand comprises both its --------- and its ---------.

Question 6 options:

Functional Attributes, Category

Category, characteristic

Reputation, Category

Functional Attributes, Symbolic Attributes

Question 7

--------- strengthen the future linkage between a response and an outcome because of the pleasant experience!

Question 7 options:

Positive and negative reinforcement

Positive reinforcement

Punishment

Negative reinforcement

Question 8

Scientific studies have shown that 75 % of our emotions are generated by the ----- .

Question 8 options:

Touch

Taste

Observation

Smell

Question 9

An individual who smells one of his favorite pizzas, may immediately feel hungry. In this case, the smell of the food is the ------ .

Question 9 options:

Artificial Stimulus

Unconditioned Stimulus

Conditional Stimulus

Natural Stimulus

Question 10

Alex is a financial manager in an international company. He does not desire to have the same suit brand that his colleagues wear at work. Alex, therefore pays for very expensive brands (luxury) in order to be different from others. His purchase decision for suits is referred to ------------ emotion.

Question 10 options:

Disgust

Guilt

Envy

Embarrassment

Question 11

-------- is the science that focuses on how the physical environment is integrated into our personal and subjective world

Question 11 options:

Psychophysical

Psychological

Psychophysics

Psychophysiology

Question 12

Sara saved 1000 dollars during 3 months. She spent all of her saving for buying a dress and shoes for participating in a classy party. The day after the party she blamed herself for spending all of her saving. Her feeling is defined as ------.

Question 12 options:

None of the answers

Approach-Avoidance Conflict

Avoidance-avoidance conflict

Approach-Approach Conflict

Question 13

Motivation, perception, learning, beliefs and attitudes are ------ factors that affect consumer behaviour.

Question 13 options:

Personal

Social

Cultural

Psychological

Question 14

Which factor is not influencing Retrieval of memory?

Question 14 options:

Familiarity and recall

Interference

Salience and recall

Pictorial vs verbal cues

Question 15

When the data is collected by the researcher specifically for the research question at hand, this called:

Question 15 options:

Secondary research

Primary research

Experimental Research

Survey research

Question 16

The marketers by using -------- are able to analyse the relevant products from lower-level needs to higher level needs of individuals.

Question 16 options:

Expectancy Theory

Drive Theory

Maslow Theory

All of Them

Question 17

Fifty percent of individuals are convinced that the technique of ------- can get them to buy things they do not really want.

Question 17 options:

Promotional Advertising

Subliminal Advertising

Digital Marketing

Sensory Marketing

Question 18

An individual who rarely notices/watches ads will become very much aware of them when she or he decides to buy a new watch. This situation is analyzed by --------.

Question 18 options:

Perceptual defense

Experience

Perceptual filters

Perceptual vigilance

Question 19

The extent to which processing activity is devoted to a particular stimulus is called -------.

Question 19 options:

Attention

Attention and Exposure

Interpretation

Exposure

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