Question
I need someone to answer quickly. I have 10 mins left until submission Answer these multiple choice questions please: Question 1 A fashion (luxury night
I need someone to answer quickly. I have 10 mins left until submission
Answer these multiple choice questions please:
Question 1
A fashion (luxury night dress) company might run an ad showing a woman sitting home alone on a Saturday night because she did not wear its night dress. The message this conveys is that she could have avoided this outcome if only she had used the specific night dress. This adverting is referred to ------- .
Extinction | |
Punishment | |
Positive reinforcement | |
Negative reinforcement |
Question 2
Which type of need is not relevant to consumer behavior:
Question 2 options:
Need for Affiliation | |
Need for Achievement | |
Need for success | |
Need for Power |
Question 3
The minimum amount of stimulation a person can detect on a given sensory channel is referred to:
Question 3 options:
Sensory Threshold | |
Absolute Threshold | |
Differential Threshold | |
All of them |
Question 4
The meaning that individuals assign to a stimulus depends on the -------, to which they assign it!
Question 4 options:
Schema | |
Set of Values and Norms | |
Set of Beliefs | |
All of them |
Question 5
The process of acquiring information and storing it over time so that it will be available when we need it. It is called:
Question 5 options:
Decoding Stage | |
Memory | |
Learning | |
Encoding Stage |
Question 6
The perception of a brand comprises both its --------- and its ---------.
Question 6 options:
Functional Attributes, Category | |
Category, characteristic | |
Reputation, Category | |
Functional Attributes, Symbolic Attributes |
Question 7
--------- strengthen the future linkage between a response and an outcome because of the pleasant experience!
Question 7 options:
Positive and negative reinforcement | |
Positive reinforcement | |
Punishment | |
Negative reinforcement |
Question 8
Scientific studies have shown that 75 % of our emotions are generated by the ----- .
Question 8 options:
Touch | |
Taste | |
Observation | |
Smell |
Question 9
An individual who smells one of his favorite pizzas, may immediately feel hungry. In this case, the smell of the food is the ------ .
Question 9 options:
Artificial Stimulus | |
Unconditioned Stimulus | |
Conditional Stimulus | |
Natural Stimulus |
Question 10
Alex is a financial manager in an international company. He does not desire to have the same suit brand that his colleagues wear at work. Alex, therefore pays for very expensive brands (luxury) in order to be different from others. His purchase decision for suits is referred to ------------ emotion.
Question 10 options:
Disgust | |
Guilt | |
Envy | |
Embarrassment |
Question 11
-------- is the science that focuses on how the physical environment is integrated into our personal and subjective world
Question 11 options:
Psychophysical | |
Psychological | |
Psychophysics | |
Psychophysiology |
Question 12
Sara saved 1000 dollars during 3 months. She spent all of her saving for buying a dress and shoes for participating in a classy party. The day after the party she blamed herself for spending all of her saving. Her feeling is defined as ------.
Question 12 options:
None of the answers | |
Approach-Avoidance Conflict | |
Avoidance-avoidance conflict | |
Approach-Approach Conflict |
Question 13
Motivation, perception, learning, beliefs and attitudes are ------ factors that affect consumer behaviour.
Question 13 options:
Personal | |
Social | |
Cultural | |
Psychological |
Question 14
Which factor is not influencing Retrieval of memory?
Question 14 options:
Familiarity and recall | |
Interference | |
Salience and recall | |
Pictorial vs verbal cues |
Question 15
When the data is collected by the researcher specifically for the research question at hand, this called:
Question 15 options:
Secondary research | |
Primary research | |
Experimental Research | |
Survey research |
Question 16
The marketers by using -------- are able to analyse the relevant products from lower-level needs to higher level needs of individuals.
Question 16 options:
Expectancy Theory | |
Drive Theory | |
Maslow Theory | |
All of Them |
Question 17
Fifty percent of individuals are convinced that the technique of ------- can get them to buy things they do not really want.
Question 17 options:
Promotional Advertising | |
Subliminal Advertising | |
Digital Marketing | |
Sensory Marketing |
Question 18
An individual who rarely notices/watches ads will become very much aware of them when she or he decides to buy a new watch. This situation is analyzed by --------.
Question 18 options:
Perceptual defense | |
Experience | |
Perceptual filters | |
Perceptual vigilance |
Question 19
The extent to which processing activity is devoted to a particular stimulus is called -------.
Question 19 options:
Attention | |
Attention and Exposure | |
Interpretation | |
Exposure |
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