Question: You are a finance consultant who specializes in planning, analytics, and management accounting for startups and growing businesses. A new company, Sweet & Sour Pvt.

You are a finance consultant who specializes in planning, analytics, and management accounting for startups and growing businesses. A new company, Sweet & Sour Pvt. Ltd., approaches you to prepare a three-statement, five-year financial projection for their startup.

Using the following facts, please draw up financials (P&L, Balance sheet, Cash flow statement) in Excel, showing detailed working sheets to support your underlying calculations and documenting your assumptions in detail.

Sweet & Sour Pvt. Ltd. is a startup that has been set up to manufacture jams and pickles.

It has been three months since the company was set up (incorporation date 1 April 2019) with 2 founders holding shares as below —

The par value of shares 10 each

  • Founder A — Gourmet chef — 100000 shares
  • Founder B — Marketing expert & previously CEO of a hotel chain — 50000 shares

The company has projected domestic sales as below (in number of jars)—


Estimated selling price at launch20192020202120222023
Jaml200 per jar10000150002000080000200000
Jam2*200 per jar1000015000200002500060000
Jam3500 per jar500015000200002500060000
Picklel200 per jar10000150002000080000200000
Pickle2500 per jar1000015000200002500060000

Estimated selling price at launch (US$)20192020202120222023
Jaml$5 per jar100015002000800020000
Pickle3900 per jar100010002000400010000

In addition, they project export sales as below (in number of jars)—

Jam2$ 5 per jar10001500200025006000
Jam3$ 10 per jar5001500200025006000
Picklel$ 5 per jar

2000800020000
Pickle2$ 10 per jar

2000500010000
Pickle3$ 15 per jar

2000400010000

The cost of production of each jar is as below —

  • Jams — Total RM cost 25% of selling price, labour & direct costs 10%
  • Pickles - Total RM cost 20% of selling price, labour & direct costs 10%

Packaging & delivery costs —

  • Domestic sales — 5% of selling price
  • Export sales — 7% of selling price

Common costs -

  • Factory costs 20% of total company revenue
  • General overheads 15% of total revenue

Value of total fixed assets —

  • Plant & machinery -R 500000 Office equipment — 80000
  • Furniture & fixtures — 40000

The factory is leased at 60000 rent per month.

Additional Notes:

  1. The business would like to track the profitability of Jams as a segment separately from the pickles division.
  2. For 2019-20 & 2020-21, provide monthly P&L and cash flow, and annual columns starting year 3
  3. Use the indicative format in the Excel workbook provided
  4. Break up the cost components shown on the P&L into logical sub-categories such as Factory costs, Power & Water, Rent, Professional Fees, Management Costs, IT & Communications, Support & Admin, Other overheads, Finance costs, Depreciation, etc (Stated categories are indicative only; use your understanding of business dynamics and the industry to split costs into these categories).

State logical assumptions for the basis assumed for these costs.

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