Question
I need the positioning to match our groups goals. This is for Red Star in Moscow, Idaho. Goals: Increase sales by 30% in the next
I need the positioning to match our groups goals. This is for Red Star in Moscow, Idaho.
Goals:
Increase sales by 30% in the next 6 months
Increase customer engagement on Instagram by 25% through likes and comments
Increase menu items to meet customer demand
Positioning: What is your category positioning (per segment)? What is the content of your positioning (per segment)? What reference points are relevant? Based on these decisions, provide a clear positioning statement (or statements) for each target market, and explain. Your positioning statements need to be consistent with your targeting strategy. Make sure the following questions are clearly addressed: How did you choose your position (per segment)? Why? What potential positionings did you decide against? Make sure that your positioning closely relates your strengths to your target markets, considering the current market situation. Explain how your positioning will serve your objectives
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