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I need these headings to be done the topic name is .....IMPACT OF DIGITAL OR ONLINE MARKETING The Literature Review Saunders and Lewis (2012, p.33)
I need these headings to be done the topic name is .....IMPACT OF DIGITAL OR ONLINE MARKETING
The Literature Review Saunders and Lewis (2012, p.33) suggest your literature review 'provides the base on which you will build your research project. The aim of a literature review is to provide a clear and balanced picture of the published literature relevant to your topic. You should synthesise the literature and extract the key themes and debates. . . . The Method This should be a detailed chapter giving the reader sufficient information to make an estimate of the reliability and validity of your methods. Saunders et al (2009) suggest you ensure you address the following questions where relevant: Setting What was the research setting? Why did you choose that particular setting? What ethical issues were raised by the study, and how were these addressed? Participants How many? How were they selected? What were their characteristics? How were refusalson-returns handled? Materials What tests/scales/interview or observation schedules/questionnaires were used? How were the resulting data analysed? Procedures How valid and reliable do you think the procedures were? What instructions were given to participants? How many interviews/observations/questionnaires were there; how long did they last; where did they take place? When was the research carried out? . Results This is where you present the facts that your research discovered. You can use tables and graphs to illustrate your results. This chapter may include verbatim quotes from interviewees. There are two points to bear in mind when writing your results. Firstly, the purpose is to present facts it is not appropriate in this chapter to offer opinions on the facts (this comes in the discussion and conclusions chapters). Secondly, consider how you present your results. One of the simplest ways is to return to the research objectives and let these dictate the order you present your results. Discussion and Conclusions It is your discussion that will demonstrate whether you have answered the research question and show the degree of insight that you exhibit in reaching your conclusions. Saunders et al (2009) urge you to pay attention to your conclusions. They suggest that this is where you are making judgements rather than reporting facts so this is where your maturity of understanding can shine through. You need to ask 'So what?' for each of your findings and 'to what extent have I answered my research question(s) and met my research objectives? Avoid the rehash of the findings trap! Your word count ends here 10,000 wordsStep by Step Solution
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