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Instructions. The following information is a hypothetical exercise examining developing a report to provide some insight into the possible success of introducing Celtic Sea Sat Chips by Boilnott Brand Bag O Chips. Your Afirm has been hired to provide analysis of the situation. You have been working closely with your boss on developing an insight into the market and the possible consumer demand The bad news is that the report needs to be finalized and your boss just took a better job opportunity at an alternative for Your boss's boss has suggested that you can finalize the report on your own Boltott Brand Bago Chips Successfully launched a plain potato chip in 2018, by 2020 the profit margin for the simple potato chip was approximately 17% This margin is slightly higher than the average and much higher than most smaller focal producers. In general, farger brands expect a promt margin around 15-16% with smaller brands generally onty able to achieve a margin of 12-139. Due to the success the Afien's CEO Rachel Botnott has decided to explore the introduction of alternative flavours to capture new customers and help maintain market share in the area. This would represent the first favoured option for the arm in this market. The current production is steady with the a suggestion that the brand may be losing some appeal and likely to have smaller marginsit selects not to innovatelexpand into new options to produce the chips Botol Brand Bag'o Chips will be need to make adjustments to their current production with an overall expected increase in tabour cost as the fort will need to introduce another shift to meet the potential demand (note: Shift size will depend on type of sales and are mainly related to labourtraining which is Significantly easier to adjust that having to purchase new machines Thus far the brand has spent modesty on advertising with much of the initial interest coming from word of mouth and a fortunate viral video that populared the brand unexpectedly. The fortunate circumstance/Stroke of luck is veyted as being very unlikely to occur a second time Because of that the brand is trying to decide on a potential advertising campaign As your has worked with similar firms in the past, you have access to data from previous brand launch as we as informadorelated to a comparable hom over time Advertising can have two different potential effects, (a) can increase the likelihood or probably that a Godsomer purchases the product and by Meanincaso the overall demand for the product (note in happens then cleanly by also has to happen)Aside Originally, the plan was to get you to calculate the probabilities unfortunately for fortunately depends on your perspective this proved to be too cumbersome for the limited amount of time given for the cam Soere was a slight change in the approach The provides 250 observations includes information on the volume of the number of Cates sold (or the demand, the sang price of the chips in me Sedince of the leading competitor in the average income in the area in 51.000s (based on con sus data and the advertising expenditure in 51,000 The overall infomation that we is going to be hod to estimate the overal demand in the market Once demand has been found weed to calitate but me prout for me. The information that we have is each case is to a reader for 541 Enche cost approximately 517 in in material to produce and fare minutes (not assume writers are paid $20 per hour Moving to producing the new type of chicast St 000 us the averag perfet has the option of a low eyal of advertising $5,000 or high level of advertising 510 000 Bed to the overall derand in the market. Once demand han betont we will need to co estimated proel for them. The information mat we have is noch an els to a reader for 541 Enchas con my 513 fukes 1 worker 30 minutes (note anume workers are paid 570 per hour) Moving to producing the new type of chip will con 51,000 the expenditure. The arm has the option of a low level of advertising - $5,000 or a high kivel of advertising 310,000 2 P(H) 0.35 P(L) 0.65 TS High Advertisement PIH) = 0.325 Low Advertisement B PL) 0675 5 No Advertisement $15.722 0.30 PEH PL-0.70 $13.05 Fig. Past Advertis Figure 1: Payoffs Advertisement Based on the information you have, you conclude that in a segmented market higher demand can be represented as an average income in an arm of 555.000 and low demand can be represented as an average income of $43,000. The price of a bag of chips on average is D 34 for both the Boman Brand Bag O Chips and the leading competitor You and your former boss were in the process of running the regression and coming up with an estimated value to proc. You have the data Shown in Figure 1 for the high and low demand when there is no advertising expenditure ( 50 spent) Create a brief report giving the expected profits and what the Arm should do in terms of their advertising choice based on the data Once you have done that the a moment and consider the outcome recommendation and discuss why it may not be reliable (what is the Pro Margin for the new type of chip? Sunt the one type of chip, not for entire firm as not sufficient data provided). Finally, if there was additional time before the report had to be finalized completed, then what additional information would you need want to give a more thorough analysis? HintReminder. Proat Price o Volume - Cost per unit (cases here) - Fixed Cost (e. cost that you have to pay) Additionally, ProAl Margin = Net Income / Total Sales Do NOT forget to send/return your Excel Alfie once you have submitted your exam. Good luck. You may have to copy/paste data to your own Excel Link to Download Excel File: https://www.dropbox.com/s/xio58Vx612 BADM311-FinalVB.xx?d=0 PDF Version of the Final https://www.dropbox.com/s/t7099xv9byu2oyVBADM311-FinalVB.pdf?dl=0 1 B A I 98 INI % Instructions. The following information is a hypothetical exercise examining developing a report to provide some insight into the possible success of introducing Celtic Sea Sat Chips by Boilnott Brand Bag O Chips. Your Afirm has been hired to provide analysis of the situation. You have been working closely with your boss on developing an insight into the market and the possible consumer demand The bad news is that the report needs to be finalized and your boss just took a better job opportunity at an alternative for Your boss's boss has suggested that you can finalize the report on your own Boltott Brand Bago Chips Successfully launched a plain potato chip in 2018, by 2020 the profit margin for the simple potato chip was approximately 17% This margin is slightly higher than the average and much higher than most smaller focal producers. In general, farger brands expect a promt margin around 15-16% with smaller brands generally onty able to achieve a margin of 12-139. Due to the success the Afien's CEO Rachel Botnott has decided to explore the introduction of alternative flavours to capture new customers and help maintain market share in the area. This would represent the first favoured option for the arm in this market. The current production is steady with the a suggestion that the brand may be losing some appeal and likely to have smaller marginsit selects not to innovatelexpand into new options to produce the chips Botol Brand Bag'o Chips will be need to make adjustments to their current production with an overall expected increase in tabour cost as the fort will need to introduce another shift to meet the potential demand (note: Shift size will depend on type of sales and are mainly related to labourtraining which is Significantly easier to adjust that having to purchase new machines Thus far the brand has spent modesty on advertising with much of the initial interest coming from word of mouth and a fortunate viral video that populared the brand unexpectedly. The fortunate circumstance/Stroke of luck is veyted as being very unlikely to occur a second time Because of that the brand is trying to decide on a potential advertising campaign As your has worked with similar firms in the past, you have access to data from previous brand launch as we as informadorelated to a comparable hom over time Advertising can have two different potential effects, (a) can increase the likelihood or probably that a Godsomer purchases the product and by Meanincaso the overall demand for the product (note in happens then cleanly by also has to happen)Aside Originally, the plan was to get you to calculate the probabilities unfortunately for fortunately depends on your perspective this proved to be too cumbersome for the limited amount of time given for the cam Soere was a slight change in the approach The provides 250 observations includes information on the volume of the number of Cates sold (or the demand, the sang price of the chips in me Sedince of the leading competitor in the average income in the area in 51.000s (based on con sus data and the advertising expenditure in 51,000 The overall infomation that we is going to be hod to estimate the overal demand in the market Once demand has been found weed to calitate but me prout for me. The information that we have is each case is to a reader for 541 Enche cost approximately 517 in in material to produce and fare minutes (not assume writers are paid $20 per hour Moving to producing the new type of chicast St 000 us the averag perfet has the option of a low eyal of advertising $5,000 or high level of advertising 510 000 Bed to the overall derand in the market. Once demand han betont we will need to co estimated proel for them. The information mat we have is noch an els to a reader for 541 Enchas con my 513 fukes 1 worker 30 minutes (note anume workers are paid 570 per hour) Moving to producing the new type of chip will con 51,000 the expenditure. The arm has the option of a low level of advertising - $5,000 or a high kivel of advertising 310,000 2 P(H) 0.35 P(L) 0.65 TS High Advertisement PIH) = 0.325 Low Advertisement B PL) 0675 5 No Advertisement $15.722 0.30 PEH PL-0.70 $13.05 Fig. Past Advertis Figure 1: Payoffs Advertisement Based on the information you have, you conclude that in a segmented market higher demand can be represented as an average income in an arm of 555.000 and low demand can be represented as an average income of $43,000. The price of a bag of chips on average is D 34 for both the Boman Brand Bag O Chips and the leading competitor You and your former boss were in the process of running the regression and coming up with an estimated value to proc. You have the data Shown in Figure 1 for the high and low demand when there is no advertising expenditure ( 50 spent) Create a brief report giving the expected profits and what the Arm should do in terms of their advertising choice based on the data Once you have done that the a moment and consider the outcome recommendation and discuss why it may not be reliable (what is the Pro Margin for the new type of chip? Sunt the one type of chip, not for entire firm as not sufficient data provided). Finally, if there was additional time before the report had to be finalized completed, then what additional information would you need want to give a more thorough analysis? HintReminder. Proat Price o Volume - Cost per unit (cases here) - Fixed Cost (e. cost that you have to pay) Additionally, ProAl Margin = Net Income / Total Sales Do NOT forget to send/return your Excel Alfie once you have submitted your exam. Good luck. You may have to copy/paste data to your own Excel Link to Download Excel File: https://www.dropbox.com/s/xio58Vx612 BADM311-FinalVB.xx?d=0 PDF Version of the Final https://www.dropbox.com/s/t7099xv9byu2oyVBADM311-FinalVB.pdf?dl=0 1 B A I 98 INI %
