i need this data in your own wording. and all the given information is about to Heathrow Airport

Cause Marketing

The best way to change public opinion is to "cause marketing." To highlight the enormous effect of the project on the National economy and pride, its impact on the general public's lives and well-being needs to be projected on a national level. To popularize any idea, the best way is to make it look phenomenal, which in this case, is already outstanding. Heathrow Expansion Plan focuses on raising the status of this in the competitive world. The world is a growing place with growing prospects every day. Heathrow development means national resource development. This expansion is required at a national to maintain the central position of Heathrow Airport in the market of air trafficking and aviation. This airport is already the heart of London, and the expansion will help it throbbing smoothly.

This project's magnitude needs to be captured and communicated at the magnanimous level, making it a cause'a cause of the national level. At this point, not just cause marketing but even undercover marketing can be employed by projecting the plan as a matter of national interest, which in reality it is. The only thing is to eliminate doubts against it, making it look phenomenal and a matter of national pride. For the purpose, most commonplace and famous British snobbery can be utilized. It must look humiliating to an Englishman that a Singaporean Airport, Changi, is regarded as the world's best because of its esthetic appeal. The said airport has the most fun elements than any other airport in the world, which raises its popularity to such a level that it is regarded as the most popular and the best airport in the world(Boon, 2008).

A metropolitan is constructed with concrete and bricks and there is no other way to it. If we can nourish plant, sand, flowers over these make bricks look classical with art and style, and its acceptance in public will be enhanced. The building up of the new runway can be easily projected to develop national resources, which ultimately results in national progress.

Some Slogans to enhance a national spirit can be coined, e.g.

There are five ecological levels of public psychology; individual, micro systems-families, friends, organizations-schools, worship places, localities-neighborhoods, cities, macro systems-societies, belief systems. For a successful marketing campaign, all these will be explored. From the advertisement on national media to poster pasting on walls (addressing localities), from the official statement of political leaders to seminars and talk shows making it word of mouth through celebrities and public figures (forming beliefs through macro system ecological level), from parliament to the streets, from the playground to pub sit will become a trend. In this era of IT revolution, the role of media and especially social media is the most effective tool to address the general public. More often, conducting researches and voting in favor and publishing the favorable results at a mass scale makes the cause' public(Hayden, 2014).

Undercover Marketing

More precisely, we need to glamorize the project using undercover marketing. After we had already used caused marketing to highlight the impact the Heathrow expansion plan will have on the National Growth Percentage and National Infrastructure development. The project has already attained hype indirectly because it has been controversial for many years. Now the focus needs to be shifted by the change in the functional terminologies (Janic, 2004). Why keep on repeating the term 'expansion' that already has irritated many? Why not say 'beautification' or 'upgrading' of Heathrow Airport. Why not make it look to raise our airport's level above any other airport in the world.

Presenting the best data analysis

The best strategy to address an educated audience is to work on the contents, the facts and figures, data collection, logical reasoning, and all this on a grand level. The first step is to collect all the supportive data, and the next and foremost is flooding the information through all mediums; written, verbal, and visual.

To validate data, the Central Aviation Authority (CAA) works as an authority in the UK. If the authority improves the plan, it will achieve acceptance. Their validation will raise the authenticity level. Their approval is highly sought. Hence reports of their data analysis should be made public. They have calculations made and researches done and have all the needed data(Janic, 2004).

When the parliament has supported the project, it will pass rulings to eliminate environmental threats' concerns. The need is to make it work as a national resolution. Using media power for conducting surveys and publicizing the quantitative research on the careful estimation of measures to turn the projects into eco-friendly mode is a good idea.