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This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion- Two traveloriented companiesone a producer of goods, the other a service providerhave different marketing mixes. The goal of this exercise is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps (product, price, place, and promotion}. Match the type of company and the retevant marketing mix factor to the description of each business scenario. 1- Because manufacturing costs are relatively low, Backpacks To Go focuses on high sales volume instead of a high sales price. (Click to select} V 2. Backpacks To Go sells travel backpacks that contain travel toiletries, a travel document pouch, and hidden currency pockets. Product I 3. Adventuresome Travel organizes travel adventure packages for students. (Click to select} V 4. Backpacks To Go sells its merchandise in a wide variety of sporting goods stores that are }often located in high-trafc shopping centers. (Click to select} V 5. Adventuresome Travel advertises a lovebird special around valentine's Day, with lots of romantic add-ons to its regular travel packages. (Click to select} V 6. Backpacks To Go makes a TV commercial in which trendy students are shown wearing travel backpacks and visiting exciting destinations. (Click to select} V 7. Adventuresome Travel relies heavily on e-commerce {website sales} because its customers do not need to inspect the product physically. (Click to select} V 8. Because consumers see tile value in the time, energy, and research Adventuresome Travel Invests In building Its travel packages, tile company ls able to charge more than Its competitors. (Click to select} V When Vosges' sells chocolates through its' chocolate boutiques, it is an example of marketing. Multiple Choice O C2C B2C O B2B O C2B O B2C2B