Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I need this two questions answers Thanks ! 4) Develop a brief analysis of the following importance/performance chart. Point out areas of high satisfaction and

I need this two questions answers Thanks !

image text in transcribedimage text in transcribed
4) Develop a brief analysis of the following importance/performance chart. Point out areas of high satisfaction and areas of low satisfaction. Advise Shield University where to focus efforts to improve satisfaction. Advise the university on the most important areas where high satisfaction should be maintained. 5.0 Shield University Student Survey: Importance vs. Performance 4.5 Condition of the buildings Quality of instructors 4.0 Bookstore assistance On-campus activities Advice from Advisors 3.5 Variety of courses Career planning services Tutoring assistance Performance 3.0 Academic reputation Parking 25 Online classes available Dining options 2.0 Dorm availability 1.5 Importance 1.0 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.05. The following hypothetical cross tabulation example looks at reasons respondents choose a particular submarine sandwich shop. Develop a brief analysis for the company. Include how you would recommend the company choose its marketing message to the overall market versus market segments by gender, age groups, and brand loyalists. Gender Age Brand Loyalist All Respondents Male Female Under 24 25-39 40+ Yes No Price is reasonable. 56% 55% 55% 55% 48% 55% 58% 56% Combo meals offer the best value. 48% 19% 14% 54% 44% 43% 10% 51% Has a location near my home or work. 42% 36% 38% 49% 49% 37% 42% 38% Subs are made fast. 32% 33% 27% 34% 38% 31% 35% 28% Has the freshest ingredients overall 31% 31% 31% 31% 24% 33% 33% 27% Has the freshest meats 30% 25% 27% 37% 40% 28% 28% 32% Has the freshest veggies 29% 28% 28% 30% 35% 26% 35% 21% Has the freshest bread 29% 29% 32% 24% 17% 28% 36% 24% Has the best variety of subs. 24% 21% 22% 28% 34% 22% 25% 23% Has clean shops. 23% 24% 21% 27% 27% 19% 22% 24% Offers fast delivery. 10% 8% 2% 5% 12% 15% 9% 12% Color Key: Top Reason Strong Reason Moderate Reason Low Reason

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

14th Edition

132167123, 132997266, 9780132997263, 978-0132167123

More Books

Students also viewed these Marketing questions

Question

=+What would happen to demand for labor in these two industries?

Answered: 1 week ago