I need to answer my fellow classmates discussion.

There are a plethora of benefits of soft market data. Although soft data is not constrained by major guidelines. It provides a more personal understanding of the customer habits and requirements. For example, the survey at the bottom of receipts. Techniques, such as focus groups and direct observations are the most common, but are not the only methods to derive soft data.

Additional benefits of soft data is that the analysis provides significant information for research purposes, creating pathways to strategically approach and gain more attention from consumers. The benefits of hard data helps projects and investment proposals. Soft data deciphers dimensions, climate, legalities and site features.

Where as the benefits of soft data creates a more in-depth understanding of what customers will continue to yearn for. When there is an investment opportunity, or a risk assessment, hard data is the definite choice . There are circumstances where soft data is an asset for contextual analysis. If an employer wants to review the customer service in an establishment, soft data is the better approach. The method of collecting the soft data can be via telephone calls, surveys and even in person interviews.