I need to answer the following questions by looking up the company: Michel et Augustin (https://www.micheletaugustin.com) Recommended International Marketing Strategy: Targeting & Positioning 1) Who (target): Which customer segment(s) should your company target, and why? 2) What (positioning): How should the company position its product/service? Provide a formal positioning statement. Does your recommended positioning differ from the company's positioning in other parts of the world? Recommended International Marketing Mix 1) Product Strategy & Tactics: What product(s) should be marketed? Additional issues might include product quality, the timing of entry, and the evolution of the product line. 2) Pricing Strategy & Tactics: What is the pricing strategy you would recommend? What specific price levels? 3) Distribution Strategy & Tactics: Where and how do you recommend distributing? 4) Communication and Promotion Strategy & Tactics: What is the key persuasive challenge (or challenges) the brand needs to overcome (in terms of behavioral/attitudinal goals)? What aspect(s) of the customer journey will you focus on, now and in the future? General questions to consider and discuss: 1) To what extent will the different elements of the marketing mix be standardized vs. adapted? 2) How might these elements evolve over the two-year planning horizon? You can freely look up information on the company to answer the questions since we weren't given a reading case for it.