Question
I need to create marketing plan of any Organization which includes the following -Executive summary - Business Description -Market summary which includes: oQuantitative analysis: target
I need to create marketing plan of any Organization which includes the following
-Executive summary - Business Description
-Market summary which includes:
oQuantitative analysis: target markets, geography, demographics, consumer behavior, competition analysis,
oQualitative analysis: market trends, perceptions towards brands, companies, images, packaging.
oSWOT analysis
oCompetition
oValue Proposition
-Marketing strategy which includes:
oMission, mission, values
oObjectives based on marketing plan
oSales forecast
-Financial objectives
oBrand positioning
oMarketing MIX (4 Ps and also P as People)
oMarketing communications methods (Detail at least 6 steps implementation plan)
-Financial aspects
oBreak even, monthly sales, marketing budget
Controls (Success Measurements to evaluate the objectives of the plan)
If there are, references can be provided
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