Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I need to create marketing plan of any Organization which includes the following -Executive summary - Business Description -Market summary which includes: oQuantitative analysis: target

I need to create marketing plan of any Organization which includes the following

-Executive summary - Business Description

-Market summary which includes:

oQuantitative analysis: target markets, geography, demographics, consumer behavior, competition analysis,

oQualitative analysis: market trends, perceptions towards brands, companies, images, packaging.

oSWOT analysis

oCompetition

oValue Proposition

-Marketing strategy which includes:

oMission, mission, values

oObjectives based on marketing plan

oSales forecast

-Financial objectives

oBrand positioning

oMarketing MIX (4 Ps and also P as People)

oMarketing communications methods (Detail at least 6 steps implementation plan)

-Financial aspects

oBreak even, monthly sales, marketing budget

Controls (Success Measurements to evaluate the objectives of the plan)

If there are, references can be provided

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Integrated Marketing Communications Strategic Planning Perspectives

Authors: Keith J. Tuckwell

4th edition

133157873, 978-0133157871

More Books

Students also viewed these Marketing questions

Question

Distinguish between filtering and interpreting. (Objective 2)

Answered: 1 week ago