Question
I need to develop a positioning statement for Netflix using this formula To [target audience] [product/service/ is only [category or frame of refernce] that [points
I need to develop a positioning statement for Netflix using this formula To [target audience]
[product/service/ is only [category or frame of refernce] that [points of differentiation/benefits delivered] because [reason to believe]
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
