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I need to List and identify all of the characteristics for a target market using the segmenting dimensions for my marketing plan. This includes demographics
I need to List and identify all of the characteristics for a target market using the segmenting dimensions for my marketing plan. This includes demographics such as gender, Family Life Cycle, Age, Social Class, Income, etc. I also need to include Geographic's, Psychographics such as Lifestyle, Activities, Interests, Opinions and Behavioral characteristics such as benefits, loyalty or usage. I would like to know what sites I can use to research these items.
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