Question
I need to select a failed marketing campaign via my own research. Find an example of a digital marketing campaign that appears to violate ethical
I need to select a failed marketing campaign via my own research. Find an example of a digital marketing campaign that appears to violate ethical marketing practices. Describe the campaign and state why critics claim it is unethical. indicate whether I agree or disagree with the critics.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
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