Topic: Google Analytics

Submit your answers to each of the 10 questions and the accompanying screenshots.

Question 1 Company One wants an overview of the website activity of its users. Provide insights on CompanyOne's audience for the third quarter in 2021 (3Q2021). Describe insights regarding the number of users, new users, sessions, number of sessions per user, pageviews, pages/session, average session duration, bounce rate, user demographic data (language, country & city), desktop browsers & operating systems data, and mobile operating systems & screen resolution data during this timeframe. Provide screenshots to support your analysis. Question 2a Find the number of active users (1 Day, 7 Day, 14 Day, and 28 Day) during October 2021. Calculate the ratio of 1 Day Active Users to 28 Day Active Users, expressed as a percentage. Typically, this ratio is considered a measure of your website's "stickiness" or retention of users. It should be 10% or higher for sites where content is refreshed daily, like news sites, or where the site derives its revenue primarily from advertising. The ratio could be a lot higher for social sites like Facebook and WhatsApp (>50%). For Ecommerce sites like CompanyOne, where usage is less frequent but of higher monetary value, the ratio is typically lower than 10%. Also, compare the graphs for 1 Day Active Users to 28 Day Active Users. What conclusions can you derive? Please provide a screenshot to support your analysis. Note: Active Users refer to the number of users who visited the CompanyOne website within the last 1, 7, 14, or 28 days looking back from the last day of the period, which in this case is October 31, 2021. The metrics in the report are relative to the last day in the date range. For example, given that your date range is October 1 to October 31: 1 Day Active Users: the number of unique users who initiated sessions on your site or app on October 31 (the last day of your date range). 7 Day Active Users: the number of unique users who initiated sessions on your site or app from October 25 through October 31 (the last 7 days of your date range). 14 Day Active Users: the number of unique users who initiated sessions on your site or app from October 18 through October 31 (the last 14 days of your date range). 28 Day Active Users: the number of unique users who initiated sessions on your site or app from October 4 through October 31 (the entire 28 days of your date range). MBA 640 Project 3 Memo from Ying-Page 1|4