I. QUESTION: Please help me answer these questions based on your own words. Thank you, tutor!

1. When can you affirm that marketing exists in a particular situation? Support your answer.

2. Describe the market situation if there is a monopoly in the distribution of products and services.

3. Describe the Business to business distribution structure.

II. Please explain.

1. They are distribution channel firms that assist the company look for customers or creating sales for them; these comprise both wholesalers and retailers.*

a. Logistics company

b. Resellers

c. Service providers

d. Buyers

2. This type of marketing research is used in the case where the marketer has little or no understanding of the research problem due to a lack of proper information.

a. Probability method

b. Experiment

c. Exploratory research

d. Descriptive research

3. These are human wants that are backed by buying power, it specifies the quantity desired and the price a customer is able and willing to pay.*

a. Exchange

b. Market

c. Marketing

d. Demand

4. These are forces/elements that closely influence the company and directly affect the organization's relationships.*

a. External environment

b. Macro-environment

c. Internal environment

d. Micro-environment

5. This refers to the target periods for every stage the business wants to achieve.*

a. Specific

b. Measurable

c. Time bound

d. Realistic

6. This is part of the marketing mix that describes the way of communicating with the customers and the presentation of the benefits of using the product.*

a. Promotion

d. Price

c. Place

d. Positioning

7. This is described by Kotler as a set structure of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making marketing decisions.*

a. Marketing system

b. Marketing information system

c. Integrated marketing communication

d. Marketing communication

8. This is a management process of creating and maintaining a fit between the objectives and resources of the organization and the changing marketing opportunities.*

a. Marketing

b. Organization

c. Strategic planning

d. Customer service

9. What do you call to an individual or business that purchases the goods or services produced by a business?*

a. Both B and C

b. Customers

c. Intermediaries

d. Mediators

10. This is a type of data that is considered an integral part of the company that needs to be collected and handled by the marketing information system.*

a. Government data provider

b. Survey firms

c. Internal database

d. Data service providers

11. This is a market structure where all firms sell identical products; all firms are price takers thus, they cannot influence the market price of their product.*

a. Oligopoly

b. Monopolistic competition

c. Pure/perfect competition

d. Pure monopoly

12. The following are considered as forms/or practices of Contemporary Marketing except one.*

a. Event Marketing

b. Green Marketing

c. Place Marketing

d. Relationship Marketing

13. This is composed of people and/or mechanisms that both have the desire and ability to buy a product or service and facilitate continuous profitable relationships concerning authority, time, and money.*

a. Demand

b. Market

c. Exchange

d. Marketing

14. These are quantitative attributes to be applied to create a metric particularly in the formulation of marketing goals.*

a. Time bound

b. Realistic

c. Measurable

d. Specific

15. These are sets of activities that support the analysis and market-based activities that also support customer relations and customer service with real-time information with real-time applications that are considered as market-based approaches.*

a. Marketing information system

b. Marketing strategy

c. Marketing research

d. Marketing intelligence

16. This is part of the 3 C's in the marketing environment where efforts and resources of businesses are all focused to gain bigger market share and ensure repeat purchases.*

a. Competitors

b. Company

c. Creditors

d. Customers/consumers

17. The following are components/requirements of marketing except one.*

a. Need

b. Want

c. Demand

d. Capacity

18. What marketing approach believes that instead of starting with a product or service and then looking for customers who are willing and able to buy it; a business should start by researching potential customers and their needs.*

a. Customer value

b. Contemporary approach to marketing

c. Traditional approach to marketing

d. Customer relationship

19. This happens only when the buyer and the seller agree that they can gain something from the transaction both of them are more contented because each has satisfied their unmet needs.*

a. Market

b. Exchange

c. Marketing

d. Demand

20. This is a method of planning a sample that relies on the random sampling of everyone within the larger population. Randomly choosing subjects can increase the chance that a sample will reflect the population at large.*

a. Probability method

b. Exploratory research

c. Descriptive research

d. Experiment

21. This is a state of felt deprivation; this may range from its simplest form to a more complex one.*

a. Exchange

b. Want

c. Need

d. Marketing

22. Which of the following statement is true?*

An a. Contemporary marketing believes that selling activity is the primary responsibility of the marketing and sales department.

b. Barter is an equitable form of exchange between parties.

c. The invention of money facilitated faster transactions.

d. The old practice of marketing is focused on retaining existing customers.

23. This is a mix of internal and external forces which surround an organization and have an impact upon it, especially its ability to build and maintain successful relationships with the target market.*

a. Marketing environment

b. Marketing strategy

c. marketing mix

d. Marketing element

24. The following practices are considered as Traditional Marketing except one.*

a. Print Marketing

b. Broadcast Marketing

c. Telemarketing

d. Place Marketing

25. This is a source of external data generated from offices like the Department of Trade and Industry, Department of Labor and Employment, among others. a. Government reports

b. Public links

c. Public sources

d. External links

26. This component of the marketing environment consists of banks, credit companies, insurance companies, and other businesses that assist finance transactions or cover the risks related to the buying and selling of goods.*

a. Financial advisers

b. Finance agents

c. Financial intermediaries

d. Finance associates

27. They are considered as part of the company's microenvironment, they are essential to link in the company's overall customer value delivery network. They make available the resources required by the company to generate its goods and services.*

a. Logistics company

b. Retailers

c. Buyers

d. Suppliers

28. This includes activities aimed at developing and managing, trusting, and long-term relationships with larger customers, this is a strategy designed to foster customer loyalty, interaction, and long-term engagement.*

a. Marketing Mix

b. Public Relations

c. Relationship Marketing

d. Traditional Marketing

29. This market structure characterizes an industry in which many firms offer products or services that are similar, but not perfect substitutes.*

a. Pure/perfect competition

b. Monopolistic competition

c. Pure monopoly

d. Oligopoly

30. This is a set of activities aimed at developing and managing, trusting, and long-term relationships with larger customers, this is a strategy designed to foster customer loyalty, interaction, and long-term engagement.*

a. Contemporary approach to marketing

b. Traditional approach to marketing

c. Customer value

d. Customer relationship

31. This refers to the group of individuals or businesses that the business intends to offer its products from a specific market segment.*

a. Prospects

b. Potential buyers

c. Interest group

d. Target market

32. This is formally defined as the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.*

a. Practical research

b. Marketing research

c. Business research

d. Action research

33. This is the amount of money the target market is willing to give up in exchange for a good or service.*

a. Discount

b. Savings

c. Interest

d. Price

34. This is the relationship between benefits and the costs including money, stress, and the time to sacrifice that is necessary to get those benefits.*

a. Perceived Value

b. Customer Relationship

c. Monetary Cost

d. Customer Value

35. This is the activity set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.*

a. Market

b. Demand

c. Exchange

d. Marketing