I Step #1: Show the steps of calculating an overall attitude of each alternative by using information in two comparison tables with respect to Fishbein and Ideal-Point Multi- Attribute Attitudinol Modei and then, indicates which brand is highly likely to be chosen in the near future. I Step #2: Suppose that students are marketing manager of Brand C for Fishbein model. In addition. it is assumed oonsumers are using the Fishbein modeling approach. Given the two assumptions. suuest any fruitful ideas of how to change existing negative attitude into positive one and eventually, make brand C be chosen in the near future. using the sensitivity analysis as mentioned in online textbook. I Step #3: Suppose that students are marketing manager of Brand B for Ideal-Point model. In addition, it is assumed consumers are using the Ideal-Point modeling approach. Given the two assumptions, suggest any fruitful ideas of how to change existing attitude into the one close to zero and eventually. make brand B be chosen in the near future. using the sensitivity analysis as mentioned in online textbook. I Once preparing one WORD or PDF answer file, submit itas the receiptto Case Study dropbox by due date for any participation scores