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I t seems that wholesalers as an entity are diminishing. What are the disrupters in today's world which would cause this channel to decline, and
It seems that wholesalers as an entity are diminishing. What are the disrupters in today's world which would cause this channel to decline, and what would u see as value add for these companies if they hope to survive?
Refer below for context:
CURRENT and FUTURE Wholesale Value Add activities
- Gather, process and utilize Information about all other players in channel stream (buyers, suppliers, products)
- Infrastructure efficiencies ie: Economies of scale and scope
- Time and place utility: Right product in right place at right time
- Risk absorption: decreases channel uncertainty, filters and balances forecasts to demand
- Collaborative Filtering leading to targeted marketing
- Regional placement and proximity to customer base
- Consolidation (inventory from multiple manufactures stored together for end customers)
- Sales representatives 3PL services Exporter / Importer activities
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