\"I think we have everything we need. I've sampled. nancial statements; sales gures for each branch; waste for each shopwe have it all. With all these numbers, we should be able to figure out how to keep Fields in the green, or at least at the forefront of the ower business. "We can even show Seymour Fields himself how his new computer system can make it all happen,\" says Rod Golden= ajunior systems analyst working for a mediumsized consulting group. The firm, under the supervision of its head systems analyst Clay Potts, has been working on a systems project for the entire chain of 15 successll orist shops and indoor oral markets called Fields. Each of three NIidwestern cities has five Fields outlets. \"Although it's just a budding enterprise now, eventually we want to grow with offshoots to half a dozen states,\" says Seymour Fields, the owner. \"I want to reap the benets of all the happiness we've sown so far. [think we can do it by playing my hunches about what is the best time to purchase owers at each European market we buy from, and then we should prune back our purchases. \"Over the past three years; I've written lots of memos to our managers about this plan. They've written some good ones back too. [think we're ready to stake out some territory on this soon,\" continues Seymour, painting a rosy picture of Fields's future. \"I agree." says Rod. \"Whenl come back om my analysis of these gures,\" he says, indicating a large stack of material he has unearthed from Fields eld offices= \"we'll be able to deliver." Three weeks later, Rod returns to Clay with wilting condence. \"I don't know what to make of all this. I can't seem to get at whatzs causing the company's growth= or how it's managed. They've been expanding, but I've been through all the gures, and nothing really seems to make sense yet.\" Clay listens empathetic-ally, and then says, \"You've given me a germ of an idea. What we need is some crosspollination= a breath of esh air. \"Te need to dig a little deeper. Did you examine anything but their bottom link?\" Rod looks startled and replies, \"No, Iuhwhat do you mean?\" How can Clay Potts tactully explain to Rod Golden that examination of qualitative as well as quantitative documents could be important in delivering an accurate assessment of Fields's potential to be a more fruitful enterprise? In a paragraph, recommend some specic documents that should be read. List the specific steps Rod should follow in evaluating qualitative documents obtained from Fields. Write a paragraph to explain how qualitative documents help in presenting an overall account of Fields's success. 1. Checking for errors in amounts and totals 2. Looking for opportunities for improving the recording form design 3. Observing the number and type of transactions 4. Watching for instances in which the computer can simplify the work through calculations and other data manipulation