i took Apple as company so i need this

2. Company Analysis What does the Company do? What is the value chain? How does the company make money? Breakdown of key business units and analysis. Summary of Products/Sales Channel/Growth Strategy Customer concentration (if available). FIN 10100 801 - Principles of Finance - Instructor: Sukbin Song Page 2 of 2 3. Industry Analysis Size of Market. Growth Rate of Market. Industry trends. (e.g., if Health Care company, is the govt planning on cutting reimbursement rates?) Main Competitors? Compare Company position and Market share with competitors. Major Opportunities in Market. Pricing Pressure? Potential market entry? Do customers have power vs Company? Do suppliers have power vs Company? 4. Investment Rationale / Risks and Mitigants What are the reasons to buy this Company? What risks are there in terms of losing money if you buy this Company? What are the mitigants for these risks? (e-g., Risk of loss. Mitigant is the company has insurance) 5. Financials Key historical financials (e.g., revenue, profit, ratios/metrics) Future projections? (if available) Recent stock price, stock price performance during semester Valuation (Market Capitalization - Stock price x Number of shares outstanding; or Firm Value). Does the Company feel cheap or expensive relative to the current stock price? 6. Conclusion/Exhibits Would you buy this stock or sell? Hold for a long time? Or sell after a key event? What do you think management should do to increase stock price? Appendix/Exhibits if necessary. 2. Company Analysis What does the Company do? What is the value chain? How does the company make money? Breakdown of key business units and analysis. Summary of Products/Sales Channel/Growth Strategy Customer concentration (if available). FIN 10100 801 - Principles of Finance - Instructor: Sukbin Song Page 2 of 2 3. Industry Analysis Size of Market. Growth Rate of Market. Industry trends. (e.g., if Health Care company, is the govt planning on cutting reimbursement rates?) Main Competitors? Compare Company position and Market share with competitors. Major Opportunities in Market. Pricing Pressure? Potential market entry? Do customers have power vs Company? Do suppliers have power vs Company? 4. Investment Rationale / Risks and Mitigants What are the reasons to buy this Company? What risks are there in terms of losing money if you buy this Company? What are the mitigants for these risks? (e-g., Risk of loss. Mitigant is the company has insurance) 5. Financials Key historical financials (e.g., revenue, profit, ratios/metrics) Future projections? (if available) Recent stock price, stock price performance during semester Valuation (Market Capitalization - Stock price x Number of shares outstanding; or Firm Value). Does the Company feel cheap or expensive relative to the current stock price? 6. Conclusion/Exhibits Would you buy this stock or sell? Hold for a long time? Or sell after a key event? What do you think management should do to increase stock price? Appendix/Exhibits if necessary