I. Unilever's Value Proposition Unilever's key value proposition is its reputation as a high-quality and low-cost supplier of products. Because of its size, it is able to manufacture products at a lower cost while maintaining a high level quality. Its size also gives it access to niche markets, which are especially important in developing countries. Unilever, on the other hand, owns a large number of brands, each with a distinct value proposition. Unilever products are consistently high-quality, well-designed, and effective, and are offered at a price that is appropriate for their target customer and use