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1. Provide brief description about the chosen company (2 points) The name of the company and website (link) Location What they do (what is product/service they provide) Mission and vision 2. Apply Porter five forces model to the chosen company (Explain each force from IS/IT perspective) (5 point) Competitive Force IS/IT Influence on Competitive Force Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Threat of Substitute Products Industrial Competitors 3. (1 point) Which of Porter's three generic strategies does the company use? Explain your answer. 4. Apply the value chain model to the chosen company (Explain each activity from IS/IT perspective) (2point) Primary Activity Value Chain Inbound Logistics Operations Outbound Logistics Marketing and Sales Service