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I want accurate solution with proper explanation I'll thumbup Critics of the cultural consequences of global standardization often point to Starbucks as an example of
I want accurate solution with proper explanation I'll thumbup
Critics of the cultural consequences of global standardization often point to Starbucks as an example of a company that succeeds because it obliterates local customs and drives small competitors out of business. Do you think this is true? Why or why not? Also, what are the advantages of global standardization from a marketer as well as a consumer perspective?
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