I want to come up with a distribution strategy for IKEA RAVAROR in the United States. It is a mobile folding furniture collection that IKEA introduced last year. I believe this is a product that should definitely be marketed to gen z and millennials as they are the individuals moving around frequently, and make up a great deal of the rising urban population

What channel (selective, intensive or exclusive) would you recommend for going about this and how would you select channel partners

Information about IKEA RAVAROR:

https://www.housebeautiful.com/shopping/furniture/a28496299/ikea-new-line-packable-furniture/

https://au.finance.yahoo.com/news/ikea-new-collection-targets-renters-small-space-living-200000196.html

https://www.ikea.com/us/en/new/ravaror-collection-because-things-change-pube5c374f0

Link to IKEA's 4 Ps of Marketing: https://www.mbaskool.com/marketing-mix/services/17066-ikea.html