I want to develop a 5-7 pge APA frmat paper for final paper,.

Can anyone help me to give me bulletin points and little information to what to write in my final paper.

The question is

What are the pros and cons of starting a company in today's market?

You must incorporate terminology and concepts that focus on microeconomics and you are required to cite the books and no less that four outside references.

Can anyone help me to give me bulletin points and little information to what to write in my final paper.

Please suggest right point or leave it if you do not know.