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I want to say that Apple has more of skimming pricing strategy but I not too sure. Could you help me with answering these questions
I want to say that Apple has more of skimming pricing strategy but I not too sure. Could you help me with answering these questions ?
- What pricing strategy or strategies from the lesson do you think Apple uses for most of their products?
- Does Apple use the same pricing strategy for all of their products universally? Can you think of any exceptions?
- What are the implications of Apple's pricing strategy from a branding and positioning standpoint?
- Do you personally feel that their products are a good value? Why or why not?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
