Question
I want you to pick a company or product that has been advertised here in adelaide, across a range of media. But please avoid the
I want you to pick a company or product that has been advertised here in adelaide, across a range of media. But please avoid the bland big companies. First, give me some background on your company/product. What it is, the customer need it fulfils, and a description of the customers/target market it serves (this may be a point of analysis). Then tell me about two of the media they are using, in broad terms these may be one of: TELEVISION RADIO MAGAZINE NEWSPAPER, web based, public relations sponsorship any number of others be careful not to ignore the minor types of media. For some companies the small media is very, very important. Think of Clipasa or Red bull with sponsorship or Carlton united with viral, or even Coke with sales promotion (those huge supermarket ends). For each of the two media you choose, add quick discussion of the strengths and weaknesses of the media, critcally present the ads (yourube URLS, other URLs, screen shots, photos, verbatim descriptions of radio ads etc) and then tell me what they achieved. While some of this content may be addressed in future lectures, the point is for you to use quality academic and industry sources to provide your analytical perspectives. Your analytical statements should be made in relation to industry competitors and research as well as academic sources. add a conclusion of some sort that let me know your paper has finished, perhaps with bulleted recommendations
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