I was in a big marketing meeting last week and the presenter talked about a negative buyer persona and why we should have one. I sort of zoned out during that part of the meeting. Can you tell me what a negative buyer persona is and why we should have one? I'd be glad to help. A negative buyer persona is a representation of a consumer that a company does not want. And while it may seem strange to not want a customer, negative personas can drain resources or waste company time that could be used for more beneficial pursuits. I'd be glad to help. A negative buyer persona is a representation of a customer that the company