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i) Wedding gift, (ii) car, (iii) microwave oven, (iv) smart casual attire, and (v) adopting a pet. (a) How important are reference groups to the

  • i) Wedding gift, (ii) car, (iii) microwave oven, (iv) smart casual attire, and (v) adopting a pet. (a) How important are reference groups to the purchase of the above-mentioned products or activities? (b) Would their influence also affect the brand or model? Why or why not? (c) Would their influence be normative or comparative? Explain.

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