I work for a company that manufactures tires for tracks and farm tractors. The company has now financial difficulties, since its mining tracks line of business is thriving, its farm tractors tire business is not profitable.

The company CEO, in a decision passed and approved by the board, has decided to create a new line of business for regular car tires, in substitution of the failing farm tractors line. You are managing the project that will implement the changes, which involve deep changes in many aspects of the company: production, engineering, marketing, finance, human resources, sales, etc. Given the deep impact of the project and the potential to affect employees and local distributors as well as suppliers, your project is being closely followed by unions, local politicians, and media.

!!! You are conscious of the implications of your project and want to ensure that all the stakeholders of your project are well managed. Prepare a stakeholders analysis following the framework provided below and share it with us in this forum.

1. High influence, low interest(these stakeholders are highly influential but they don't have a lot of interest,nor are they actively engaged in your project). Consider their objectives and keep them satisfied to ensure they remain strong advocates.

Examples: regulators,administrators

2. Low influence, low interest (these stakeholders sit on the periphery of the project. They are neither interested or have much influence). Monitor their activity from time to time to stay on top of their involvement. Communicate to keep them informed and encourage their interest .

Example: support/complementary service

3. High influence, high interest (key stakeholders). Have a lot of influence in the outcomes. Manage these stakeholders well to build strong relationships.

Example: trade unions, investors, senior management.

4. Low influence, high interest( these have a strong interest in your project but little power). Anticipate their needs and keep them informed to ensure their continued support. Consult on their area of interest and use their input to improve your chances of success.

Example: members of the community, media outlets, end users.