I work for a shipyard. please help explain.

What about your company or organization? Whether it is global or not, it follows a management orientation. What is it? How can it help or hurt your company's efforts?

TOPIC 1:Actions for the importance of an organizations' management orientation

A company's management orientation drives much of its global strategy.This is discussed more fully in Module 1 under the 'Overview section', and to refresh your memory, the various management orientations are:

Ethnocentric management orientation,least likely to aggressively pursue international opportunities, or market the same product in the same way to any foreign market that may want it.They do not adapt to the foreign market.

Polycentric management orientation, most likely to pursue just about all foreign opportunities and adjust their product mix to uniquely serve the various foreign markets.Very cost-inefficient but sometimes necessary if local markets have truly unique needs.

Regiocentric or geocentric management orientation,more middle of the road approach to global expansion whereby the company looks for global markets (people with similar characteristics) and then expand into those countries where there are sufficient numbers of potential buyers with similar needs.