I work for a successful clothing company in the UAE that provides a range of men's and women's adult clothing in the region.

My company has had further venture capitalist investment and wants to expand globally.

I have been asked to write a business plan covering the key considerations for expansion into potential global markets and are going to use it to 'sell' my business idea to your board of directors.

My plan has to be divine into 5 pillars:

- Executive summary

- Target segment

-Explain how Geographic, Demographic, Psychographic and Behavioral segmentation theory will influence your choice of countries in your global expansion.

4. Conduct a PESTLE analysis of the global expansion pressures to support your answer.

5. Identify the key cultural dimensions identified by Hofstede that you should consider for the global expansion of your clothing company.

6. Identify the key internal and external buyer behavior influences that may influence the global buyers of your clothing.

7. Explain how value will be created for the new global buyers of your clothing.