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I work in L&T Defence Ship Building company. Help me answer this. This SP JAIN PGEMP program assignment. It would help if you had older

 I work in L&T Defence Ship Building company. Help me answer this. This SP JAIN PGEMP program assignment. It would help if you had older ones of such assignemnt answers

Question No. 1 a) For any one product (goods/service) of your firm, identify one key customer and trace the buying decision process of the customer in this segment. Who are the key participants in the customer's buying decision process? (10+5 marks) b) Highlight the cross functional linkages in the customer's organization which can impact the buying decision? (5 marks) c) Outline steps you can take to positively influence any two of the participants in the buying process? (5 marks) Note: Please understand that you have to discuss the buying decision process of your customer. Please DO NOT discuss your organization as the buyer You will be evaluated on the understanding of your Customer's buying decision process and the identification of the right participants in buying center and their decision criteria.

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