I would like some assistance on how to write down my overview for my investment idea of serviced apartment rental and my functional role for the essay is sales and marketing and i have attached another student's overview with a different investment idea as a guide.

Part A: implementation Plan for lnsidelOut Hotel's Sales and Marketing Departments 1.0 Overview The investment idea for lnsidefOut Hotels is to upgrade their technology sector, to keep up with the current tech-savvy era. The implementation of this idea will be time-consuming and costly, however, it can greatly help the business gain customers and thus, higher revenue. InsideIOut Hotels will first utilize artificial intelligence (Al) to enable managers to do numerous functions, such as checking the availability of hotel rooms and improving their customer service. Artificial intelligence can also be operated to automatically control the temperature of the hotel rooms according to the customers' preferences. Second, the use of augmented reality (AR) can be applied to the marketing aspect, where customers can be given virtual room tours and the hotel compounds in general. Thirdly, there are biometric systems for customers to easily access the provided facilities (Arsyid, 2019). Finally, financial technology (fintech), such as e-wallets will be optimized for payments, and to prevent skin-to-skin contact due to Covid-lQ (Albrahimi, 2021)