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I would like to gather thoughts on CTA. Should content marketing (Blogs, News, Videos, Podcast, etc.) always include a Call to Action (CTA)? Why or

I would like to gather thoughts on CTA.

Should content marketing (Blogs, News, Videos, Podcast, etc.) always include a "Call to Action" (CTA)? Why or why not? Also, how should one apply content marketing CTAs within an organization? Should the members of the organization be counselled on pursuing content marketing within the communications/social media program?

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