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I would like to know about the tangible and intangible resources for mercedes, along with the indicators for these charactertistics Appraising Resources RESOURCE CHARACTERISTICS INDICATORS

I would like to know about the tangible and intangible resources for mercedes, along with the indicators for these charactertistics

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Appraising Resources RESOURCE CHARACTERISTICS INDICATORS Financial Borrowing capacity Debt/Equity ratio Internal funds generation Credit rating Tangible Net cash flow Resources Physical Plant and equipment: Market value of fixed Size, location, technology assets. flexibility. Scale of plants Land and buildings Alternative uses for fixed Raw materials assets Technology Patent, copyrights, know how, No. Of patents owned R&D facilities Royalty income Intangible Technical and scientific R&D expenditure Resources employees R&D staff Reputation Brands. Customer loyalty, Brand equity company reputation (with Customer retention suppliers, customers, Supplier loyalty government) Human Resources Training, experience adaptability, Employee qualifications, commitment and loyalty of Pay rates, turnover employees

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