I would like you to analyze the Naked Juice website, which can be found at https://www.nakedjuice.com/(Links to an external site.)

In your discussion response, address the following questions:

What are your current perceptions of Naked Juice?

What strategies has Naked Juice taken to reach its current market position?

What are the implications for Naked Juice in the PepsiCo portfolio?

What key marketing metrics do you think PepsiCo should use to evaluate the performance of Naked Juice? Would these measures be different for its traditional carbonated soft drinks, and if so, how?

Please provide in-text citations as well as references.

Thank you!