(i) XXXX beer may choose to segment its market based on heavy, moderate and light drinkers of its beverages. This is an example of market segmentation based on:

a.

benefits.

b.

demographic variables.

c.

psychographic variables.

d.

lifestyles.

e.

behaviouristic variables.

(ii) Tasha is shopping for personal care items at their local Target and sees a floor display for the new Venus Embrace. They had not thought about buying new razors, but the display caught their attention. Tasha is most likely in the _________ stage of the product adoption process at the present time.

a.adoption

b.evaluation

c.interest

d.trial

e.awareness

(iii) A single leader that controls and organises a marketing channel is called a:

a.channel captain.

b.distribution leader.

c.marketing maverick.

d.channel champion.

e.lead distributor.