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Question $4$ of $15$

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Apple is considered as the #$1$ innovative company in the world. The company's strategy involves terrific new products and business models. Apple pioneers into a new business spaces and creates new market niches. The company created game changers such as the iPod, iTunes, iPhone, and iPac Competitors that chase Apple's latest release find themselves behind when just a few months later Apple introduces its latest and greatest offering. According to Michael Treacy and Fred Wiersema, in The Discipline of Market Leaders, in which of the basic corporate strategies to creating value and achieving market stature does Apple excel?

a$.$ Customer intimacy

b$.$ Operational excellence

c$.$ Price leadership

d$.$ Product leadership