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Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ 1 , 3 9
Ian Shields Communications, Inc., a cellular communications provider based in Michigan, has determined that its average CLV per customer is $ Last year, the company obtained new customers while spending $ million on advertising and promotion. In terms of personnel and operational costs, they spent $ million on their sales force and the total cost of their retail stores was $ million, of which approximately supported service and operations and the remainder was deemed for marketing and sales. Finally, corporate overhead was $ million. What was the customer acquisition cost CAC for last year?
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