Ian Shields Communications, Inc., a cellular

communications provider based in Michigan, has

determined that its average CLV per customer is $$1,210.$

Last year, the company obtained $57,100$ new customers

while spending $$3\mathrm{.}15$ million on advertising and

promotion. In terms of personnel and operational costs,

they spent $$5\mathrm{.}27$ million on their sales force and the total

cost of their retail stores was $$16\mathrm{.}60$ million, of which

approximately $79\%$ supported service and operations and

the remainder was deemed for marketing and sales.

CALCULATED VARIABLES:

Finally, corporate overhead was $$3\mathrm{.}99$ million.

What was the customer acquisition cost $($CAC$)$ for last

year?

$3\mathrm{.}486$ is INCORRECT.