Question
IBEX has hired you to analyze demand in 25 regional markets for a new Product Y, called Angelica Pickles. A statistical analysis of the demand
IBEX has hired you to analyze demand in 25 regional markets for a new Product Y, called Angelica Pickles. A statistical analysis of the demand in these markets shows (standard errors in parentheses):
QY= 250 - 10P + 6PX + 0.25A + 0.04I
(100)(3) (2) (0.1)(0.15)
R2= 90%
Standard Error of the Estimate = 75
Here, QYis the market demand for Product Y, P is the price of Y in dollars, A is dollars of advertising expenditures, PXis the average price in dollars of another (unidentified) product, and I is dollars of household income. In a typical market, the price of Y is $1,500, PXis $500, advertising expenditures are $50,000, and disposable income per household is $45,000. The numbers in parentheses are standard errors of the coefficients. Based on this information, do the following:
- Calculate the expected level of demand for Y.
- Indicate the range within which actual demand is expected to fall with 95% confidence.
- Interpret R2.
- Test the significance of Advertising (A), at = 0.05.
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