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IBM desIGN THINKING Why did IBM need to change? What are some of the factors that led to the changes? What do you believe were

IBM desIGN THINKING Why did IBM need to change? What are some of the factors that led to the changes? What do you believe were the Top

1 - 2

challenges IBM faced with Design Thinking? Do you believe Design Thinking and

/

or IBM

s Design Thinking can lead to

(

sustainable

)

competitive advantage? Why or why not?

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