Under what circumstances would a company consider cutting its prices? Raising its prices?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:45 AM

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Under what circumstances would a company consider cutting its prices? Raising its prices?

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Several situations may lead a firm to consider cutting its prices One such circumstance is excess ca...View the full answer

Principles of Marketing

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